Stanford Research: Health IT That People Really Use0
Mike Allen: “Stanford researchers address the chronically low engagement levels in health technology.”
The recent high profile failure of a WellPoint mobile App highlights the importance of developing or purchasing software that engages users. (WellPoint Tries to Avoid Another Mobile ‘Crapplication’ – Wall Street Journal).
A recent presentation by a leading physician-researcher from the Stanford University Behavior Design Lab provided a number of insights into the characteristics of high engagement health technology which will be helpful to both:
- Healthcare executives responsible for transforming their IT infrastructure.
- Software developers trying to create the next big breakthrough.
For more on this topic, see my write-up of the recent presentation by Stanford’s Kyra Bobinet, MD, MPH who previously served as the Medical Director for Wellness Programs at healthcare tech leader Aetna.
This presentation was sponsored by the Health Technology Forum, a San Francisco based meet-up group of healthcare executives, software engineers, entrepreneurs and venture capitalists which sponsors presentations, meet-ups and conferences in 13 cities around the world.